The PR Job Search Begins!

August 18, 2010

Let’s Get Real!

Filed under: Uncategorized — Amanda Peralta PR @ 3:56 am

Let’s imagine that you just graduated from college, completed your           internship and found the perfect entry-level job. You also make enough to pay off your college loans. Ah that’s the life. Well guess what? Dream is over! Time to put your nose back into job searching since it seems like nothing is open to entry- level PR professionals. If you worked hard throughout college to find a great job this hit you pretty hard since you have been out of work for months or, like me, working a part time job until you can get on your feet.

So if  you have been in interview after interview only to get turned down every time. Did you ever email them and ask them why? Well I recently went to a job interview and received great feedback. They smiled, nodded their head, and even praised me for my ideas and portfolio. At this point I knew I had the job. It was perfect for me and I have a lot of experience in this job. Then two weeks later they emailed me telling me they had placed the position and good luck on my job search. At that moment I was upset but then I thought “what did I do wrong not to get the job?” “Was it me?”

I am sure many of you have questions like this when you do not get the job you wanted. Truth is, it may not be you at all. In fact it might be the person that comes in behind you that hurts your chances of getting the job. I decided to email the company and asked for some feedback on what I could change during an interview. She said, “You were great!  You do not need to change a thing. The thing is someone came in that was Senior Account Executive of another company took this position. In fact you were our second choice after meeting this person.” I was frustrated but at the same time relieved that it was not me but the job industry.

The advice I give tonight is that you are up against a lot in this economy. It may not be your fault that you did not get the job you wanted. The problem is junior and senior level account executive are getting the entry-level positions that we are applying for. This is not good for any of us. This might be one of the worse things that could happen but at least you know IT IS NOT YOU!

That’s me getting real!


August 17, 2010

Just a little background

Filed under: Uncategorized — Amanda Peralta PR @ 1:26 am

Like many of you new PR Professionals out there, I am looking for a job. I just graduated college with a degree in Communication with a concentration in Public Relations but it doesn’t stop there.

I kept myself pretty busy in college. My first year at Western Carolina University in NC I applied for Editor-in-Chief of the campus newspaper and got the job! I changed the newspaper around into a new direction. Then I wanted a little something new. I changed my major to Public Relations. Before I got the position as Editor I had been writing for about five years. I was ready for something new. That is when I found something I loved and I found I was good at it.

I then joined PRSSA and Catamount Communications student run PR firm. A semester later I was PRSSA PR Director and CatComm’s Assistant Director. I found that I loved doing both jobs and they became my life. For almost a year I was in the fast lane of finding the perfect internship. Every internship I applied for I received an offer but I chose to work with Eric Mower and Associates in Charlotte NC. It was a top firm, number 16 in the nation and number one on the east coast. I worked hard to get that internship but I worked even harder at that internship. I actually loved it so much that I doubled up. I got real hands on experience, I wrote press releases, pitches, media training kits, learned how to measure media content, and much more. My supervisor even said that I was the only intern that really got more experience than all the other interns at EMA because of my background and experience. I also like to think I was good at it.

So after making my professors proud, family proud and more importantly myself proud I now was about to enter the job search world like everyone else. I took the advice my friends gave me and began looking for a job. I thought I had it all planned out and within months of my search I would find a entry-level job. WRONG. Boy was I sadly wrong.

So these blogs are not going to sugar coat anything. In fact these blogs are going to tell you the truth. The truth that your professors happen to leave out and the truth your friends do not want to tell you. For those of you that are getting ready to graduate with a degree in PR, you might want to take a second look at what you want to do with your life because you may be shocked with what you find. I know I was. But for those of you feeling my pain, maybe I can give you the reasons why this has happened to us. These blogs will have advice from experts that I have asked questions of and some feedback from my interviews.

So now it’s time we GET REAL!

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