The PR Job Search Begins!

October 22, 2010

We Wear our Red Pumps for a cause!

Filed under: Uncategorized — Amanda Peralta PR @ 2:32 am

As many of you know, JSW Media Group is affiliated with many non-profit organizations and charities. Two of our favorites are “Amped-4-A-Cure” and “The Red Pump Project.” On Dec. 1, 2010 JSW will host the 2nd Annual Red Pump/ Red Tie event. So ladies put on your red pumps! Men put on your best red ties! And get out there to support HIV/AID awareness to girls and women.

According to Red, National Women and Girls HIV/AIDS Awareness Day is March 10th every year, and there’s a whole lot of talking and educating happening all over the country in honor. That’s how The Red Pump Project(TM) was born… Out of our desire to get conversation started on the issue of HIV/AIDS and ask others to do the same. So we put out a call for bloggers to “Rock the Red Pump.”

Red Pump’s Simple Call Read:

National Women and Girls HIV/AIDS Awareness Day is Tuesday, March 10, 2009. It’s a nationwide initiative to raise awareness of the increasing impact of HIV/AIDS on women & girls and encourages ladies to take action. While progress has definitely been made in the areas of AIDS prevention and treatment, women still represent 27% of all new AIDS diagnoses, with African-American women accounting for 66% of that group.

Please get involved in this organization. It is very important that we raise awareness to our young people and to give women more advice on this subject. I am inviting everyone to come out to our Red Pump/ Red Tie event. This event will include cocktail hour, silent auction. Short film showing, awards presentation, fashion show and LIVE MUSIC. It will begin at 7p.m. and end at 10p.m. This is one special event and night for everyone! Please do not miss it! Tickets are on sale now. Get them now for discounted price!


For tickets please go to:

For more information:


September 3, 2010

Are you using Social Media on your Job Search?

Filed under: Uncategorized — Amanda Peralta PR @ 2:36 am

When I was in college the social media frenzy began. I had been working with the PR department at WCU when my boss asked me how effective social media would be. My friends were using it and so was I, so my answer was that it would help WCU increase their students. I never thought it would get as much attention as it did.

WCU increased their student count because of Twitter, Facebook and YouTube Channel. I also never thought it would help me so much out of college.  I was wrong and just began using social media for my job search. I have results!

Of course I have not received a job using social media but I have received attention through it. Today I received a call from a PR/Entertainment firm that I had been looking at for about four months. I have kept track of their events and blogs but I never thought that if I mentioned with on a tweet that they would contact me back. I began following them and mentioning them in my tweets. I was pretty excited when they mentioned me and liked what they saw. Later she called me and I received an internship.  Here are some tips that I found other people were using to find their job using social media. I also will include some Do’s and Don’ts.

1. Follow businesses you are interested in

Many of us will follow our friends and fellow classmates or a famous person that we love. Why don’t you follow companies or businesses you are interested in working for. Since social media as become a number one marketing tool of the PR world many, if not all, have social media pages. Follow them. Mention them when you are interested in a job.

2. Introduce yourself through mentioning the company

The best way for you to get someone to notice you on Twitter is mentioning his or her company and introducing yourself. Pitch yourself and get them to follow you.

3. Networking

Network yourself to other students and professionals. I began following PR professionals and they began following me back. I even have exchanged emails with them and was lucky enough to be on Job Seeker of the Week by Lauren Novo. I have also had professionals talk about job openings. My favorite thing to do is talk to other PR students about their struggles and discouragement because honestly we all feel the same.

4. Blog, blog BLOG

Blogging is very important for you to get used to. Truth is you maybe start blogging for clients or your company. PR pros should get used to it and research as much as possible before they begin blogging. For now, you can begin a personal blog about your experiences and struggles but your blog is not going anywhere unless you publicize. Personally I use Twitter and Facebook but you can do much more.

I have given some advice on what you can do but I am going to quickly go through the don’ts of social media.

  1. Do not put your personal life on any social media. Everyone is guilty of it, even myself but if you want professionals to take you seriously you have to make yourself look like the professional.
  2. Do not put any PR firms or companies down without a reliable source. PR companies talk to each other and sometimes work together. Be careful with what you say because you never know who might be working with who or who is watching you.
  3. Do not put photos up that will hurt your reputation. This is not something I need to explain we all know what makes us look good and bad.
  4. Do not “cyber fight” with anyone! This is every important because we all are guilty of doing this. When someone is saying bad things about you handle it the most professional way you can. Do not say anything that will hurt your reputation.

These are just some of the social media rules that I live by. What are yours?

August 18, 2010

Let’s Get Real!

Filed under: Uncategorized — Amanda Peralta PR @ 3:56 am

Let’s imagine that you just graduated from college, completed your           internship and found the perfect entry-level job. You also make enough to pay off your college loans. Ah that’s the life. Well guess what? Dream is over! Time to put your nose back into job searching since it seems like nothing is open to entry- level PR professionals. If you worked hard throughout college to find a great job this hit you pretty hard since you have been out of work for months or, like me, working a part time job until you can get on your feet.

So if  you have been in interview after interview only to get turned down every time. Did you ever email them and ask them why? Well I recently went to a job interview and received great feedback. They smiled, nodded their head, and even praised me for my ideas and portfolio. At this point I knew I had the job. It was perfect for me and I have a lot of experience in this job. Then two weeks later they emailed me telling me they had placed the position and good luck on my job search. At that moment I was upset but then I thought “what did I do wrong not to get the job?” “Was it me?”

I am sure many of you have questions like this when you do not get the job you wanted. Truth is, it may not be you at all. In fact it might be the person that comes in behind you that hurts your chances of getting the job. I decided to email the company and asked for some feedback on what I could change during an interview. She said, “You were great!  You do not need to change a thing. The thing is someone came in that was Senior Account Executive of another company took this position. In fact you were our second choice after meeting this person.” I was frustrated but at the same time relieved that it was not me but the job industry.

The advice I give tonight is that you are up against a lot in this economy. It may not be your fault that you did not get the job you wanted. The problem is junior and senior level account executive are getting the entry-level positions that we are applying for. This is not good for any of us. This might be one of the worse things that could happen but at least you know IT IS NOT YOU!

That’s me getting real!

August 17, 2010

Just a little background

Filed under: Uncategorized — Amanda Peralta PR @ 1:26 am

Like many of you new PR Professionals out there, I am looking for a job. I just graduated college with a degree in Communication with a concentration in Public Relations but it doesn’t stop there.

I kept myself pretty busy in college. My first year at Western Carolina University in NC I applied for Editor-in-Chief of the campus newspaper and got the job! I changed the newspaper around into a new direction. Then I wanted a little something new. I changed my major to Public Relations. Before I got the position as Editor I had been writing for about five years. I was ready for something new. That is when I found something I loved and I found I was good at it.

I then joined PRSSA and Catamount Communications student run PR firm. A semester later I was PRSSA PR Director and CatComm’s Assistant Director. I found that I loved doing both jobs and they became my life. For almost a year I was in the fast lane of finding the perfect internship. Every internship I applied for I received an offer but I chose to work with Eric Mower and Associates in Charlotte NC. It was a top firm, number 16 in the nation and number one on the east coast. I worked hard to get that internship but I worked even harder at that internship. I actually loved it so much that I doubled up. I got real hands on experience, I wrote press releases, pitches, media training kits, learned how to measure media content, and much more. My supervisor even said that I was the only intern that really got more experience than all the other interns at EMA because of my background and experience. I also like to think I was good at it.

So after making my professors proud, family proud and more importantly myself proud I now was about to enter the job search world like everyone else. I took the advice my friends gave me and began looking for a job. I thought I had it all planned out and within months of my search I would find a entry-level job. WRONG. Boy was I sadly wrong.

So these blogs are not going to sugar coat anything. In fact these blogs are going to tell you the truth. The truth that your professors happen to leave out and the truth your friends do not want to tell you. For those of you that are getting ready to graduate with a degree in PR, you might want to take a second look at what you want to do with your life because you may be shocked with what you find. I know I was. But for those of you feeling my pain, maybe I can give you the reasons why this has happened to us. These blogs will have advice from experts that I have asked questions of and some feedback from my interviews.

So now it’s time we GET REAL!

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